With 1.5 billion active users, Facebook Ads is one of the best-value online advertising solutions available to promote your business online. But, it’s likely that most of the advertisers aren’t taking full advantage of the Facebook Ads strategies.
Without taking the time to develop and employ a strategy with your Facebook marketing, you may end up throwing money away.
Furthermore, you’ll never understand why your campaign returns unsatisfactory results. When it comes to creating a Facebook ads, it’s vital that you understand the strategy. Below we’ve provided an awesome list of 5 advanced Facebook ad strategies:
1. Use Multi-Product Ads
One of the Facebook Ads Strategies is to utilize Facebook Multi-product ads that allows you to show multiple products in a single ad.
What is the advantages of multi product ads?
- It gives your customers more options to choose from.
- Multi-product ads helps you increase conversions. The more relevant products a customer sees, the greater the chance of them buying.
- It can show the different benefits of a single product.
According to Adobe discoverd, their customers has experienced a 50% to 300% increase in click-through-rate (CTR) and more more efficient for cost per acquisition.
2. Build Lookalike Audiences
Another Facebook Ads strategy to increase ecommerce sales is to utilize your customer list. From the long customer list, you can create lookalike audiences in Facebook ads. The more data of customers you have, more accurately you will be able to create your lookalike audience.
These audiences consist of people who resemble your customers, where the smaller lookalike audience has greater similarity with your existing customers and larger ones tend to have more variation.
To create a good lookalike audience, you should make sure that your customer list is perfect by including your repeat customers on the list. And they will help your list be more effective. If your content has worked with your customers, it’s likely work with the lookalike audience too.
As the result,You can first showcase your content to your lookalike audience. Later, you can leverage remarketing approach and lead them to your product pages to make the purchase.
3. Upselling to Existing Customers
Upselling to existing customers is a effective way to increase e-commerce sales. You can use the unique manner to segregate your customers, target them to purchase other products and continuously support. When you target a person who has purchased from you multiple times, chances of conversions are greater.
This is because the customer has already formed an opinion about your brand, and has already shown trust in you. These sales are usually easier, and you can just put a lot of effort in retargeting them.
In such cases, you can get a good ROI from your advertising spend. If you have a brand that is established and has a decent consumer base, you can try this. It is especially great for new product launches.
4. Install Conversion Tracking Pixel
A conversion-tracking pixel is a small snippet of code that tracks your customers’ behavior on the website. But it does so much more than that.
To track actions that visitors take after clicking on your ad, you’ll have to placing a conversion-tracking pixel on your checkout page.
In addition to tracking customer behavior and conversions, Facebook can use the data from conversion pixels to optimize your campaigns and to build a lookalike audience to target your ads.
It’s better to install the pixel before your first campaign is running. This way you’ll give Facebook time to learn the types of people who are converting into customers on your site even when they come from other marketing channels.
5. Run General Retargeting Campaigns
According to Whispond, 70% of web visitors who are retargeted with display ads are more likely to convert on your site.
The retargeted ads is getting 10 times higher average CTR than standard display ads.
The retargeting campaigns can be run by using Facebook Power Editor to target visitors with promotion, coupons and more.
Yet you’re unsure about trying Facebook Ads and these 5 must-use Facebook Ads Strategies? Why? With 1.39 bilion monthly active users, the largest number of ecommerce oders from social media and a typical ROI from Facebook ads at 152%, not advertising on the platform is a missed opportunity.
If you’re unsure how to get started with Facebook Advertising, let us help you! We are a Penang website design and online marketing company! Contact 6012-334 3029 (YY LEE) for free consultation!
