3 Tips: Copywriting Skills That Improve Conversion

Copywriting is the writing acts or occupation for advertising purpose or other forms of marketing.

There is no secret for everyone that people living in this digital era read more online materials than the offline ones, even before the Covid-19 pandemic. 

Unfortunately, it is not a surprise to see a lot of businesses failing despite the significant number of money and effort they spent on advertisements. 

What went wrong? The answer lies in copywriting. We all need a good copy!

Truth is a good copy is part and parcel of a successful marketing strategy. Bear in mind, however, copywriting isn’t about writing an article anymore, it is about telling a story well.

How do you get to create good stories that improve your conversion rates multiple times?

Let’s dive in the 3 useful tips below!

FOLLOW THE MARKETING FUNNEL

Here’s the fun fact, you DON’T HAVE TO BE A WRITER to write a good copy!

Funnel chart
Before making a decision to purchase, the consumers would go through several tiers process. This process is commonly known as the “Marketing Funnel”, or the AIDA model.

A: Create awareness and catch the audience’s attention through the use of an interesting headline. It can be a question, example, do you have an insomnia problem?

I:   Provide more relevant information to pique the audience’s interest.

D: Showcase your product/service’s unique selling points to enhance the audience’s desire to buy

A: Add a persuasive Call-to-Action to convince interested audience to take action immediately!

On top of knowing about copywriting, you want to make sure your content reach the right audience. Hence, SEO copywriting also plays a part!

STICK TO SEO COPYWRITING

SEO dise

What is SEO copywriting?

It is a powerful skill that would increase a site’s traffic, reach more people and eventually improve the conversion rates.

How to do that?

Your keywords need to be CORRECT and RELEVANT! Such keywords allow your content to reach the right audience and thus give you higher chance of success.

The more specific words you use, the more likely your website achieve high rankings in search engine results. However, it is pertinent to conduct research with appropriate tools beforehand to prevent keywords stuffing.

KEEP IT SHORT & SIMPLE

Living in a world where everything is moving at a fast pace, no one likes to spend time on reading lengthy and boring content.

So, what should we do?

The key is keeping your content SHORT, SIMPLE yet POWERFUL enough to touch the audience’s heart!

As shown in the illustration below, a standard description of the camera’s specs is boring. In the contrary, a meaningful slogan inspires audience and make them remember!

writing comparison

Right words tell a right story. Please keep in mind that spamming is a NO-NO for copywriters. A good copywriting practice is to stand in the shoes of audience, understand what they really want, and as a result, the audience who feel connected with your content will take action.

Conclusion

The above are not magic formula that guarantees the success of your marketing strategy. However, we have put together a list of essential copywriting tips that will certainly revamp your content, establish a sense of urgency for the audience, and boost your conversion rates.

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