Do you watch YouTube?
YouTube, as the name says, has become a search engine on its own even for those people who are not highly tech-savvy. Over the past few years, content marketing has undergone a huge transformation. In this, YouTube Marketing is one of the most effective digital marketing platforms now.
Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Almost EVERYONE on the Internet has seen a YouTube video!
So, why does it matter to you?
YouTube Marketing is now the most effective strategy you can use to connect with your audience. In this article, we will explore the reasons behind the impressive results of YouTube Marketing.
People Love Watching Videos
You might be surprised to learn that how many people love watching videos and how much time they are willing to spend on YouTube. On mobile specifically, YouTube reports the average session time is more than 40 minutes EVERY DAY!
What happened in these 40 minutes?
Within this 40-minute timespan, the user will be exposed multiple YouTube advertisements, which is where your small business should be. More and more people are turning to the Internet for their news and television programming.
Instead of running a commercial on more traditional channels of advertising, running an ad on YouTube allows you to connect with potential customers through a more targeted approach.
Video Marketing in front of Billions
1.9 billion is almost one-third of all people on the Internet, which involve more than 91 countries! Not only that, YouTube users watch almost 1 billion hours of YouTube videos daily and these numbers are only expected to keep increasing year over year given the ever-changing digital world.
Can you see the opportunity?
Wow. Because of this, YouTube Marketing is a golden opportunity for your message to reach billions of people that all have the potential of becoming prospective customers.
Successfully affected audience buying behaviour
From inspiring an idea to helping people make that ultimate decision, online videos play an important role in helping consumers discover new brands and make purchases.
Let’s take a look at some statistics…
As reported by Oberlo and Google, over 90 percent of people say they discover new products on YouTube, and nearly 70 percent of people say they bought a brand after seeing it on YouTube.
For advertisers, video campaigns have never been more important given all the different paths the consumer journey can take.
What’s more? YouTube Ads ain’t expensive!
Wondering how much running a YouTube ad is going to cost? With YouTube advertising you pay per video view. A standard video ad runs between $0.10 and $0.30 per view, depending on your video quality, your targeting, and your overall goal.
What happen if someone skips your ad?
When watching a YouTube video have you ever seen a “Skip Ad” button? If so, you might be worried that you’re going to pay for a view when the user didn’t actually see your entire ad.
But that’s not the case here. YouTube doesn’t charge an advertiser for the first five seconds. Viewers have the option to watch an ad or else the placement is FREE!
Conclusion
We hope this article demonstrates how cost-effective YouTube Marketing can be, so you don’t overlook YouTube when it comes to your marketing strategy.
While advertising on YouTube is no longer rocket science, most people do not understand the know-how to better shape the advertisement and plan a more targeted strategy.
Need guidance on how to master YouTube Marketing that truly converts? Let’s connect with us to find out more!
