Are you a person who loves to use Emojis?
Whether you like it or not, Emojis is a trend and it is one of the powers of a visual in a word or text to have a widespread impact on business, especially for online content.
Emojis should be important for your marketing strategy.
There have 3 reasons to share WHY EMOJIs is important through a marketing perspective:
1. It is a GLOBAL language
English as an international language may be coming to an end.
Now have more than 3.2 billion use the Internets and three quarters of them through smartsphones equipped with emojis.
Emojis quickly caught on around the world, and it’s estimated more than 6 billion emojis are sent on Facebook messenger every day.
Some companies have been able to adopt specific emojis to represent their brand. For an example, a makeup company has own lipstick, powder etc; pizza have a slice of pizza emoji.
International fast food company- McDonald’s there have did a “Emojinal” campaingn in February 2016, and its attract so much of the younger generations to participate.
2. Prevent Misunderstanding Plain Text Messages
Yes. Most of the people will face the problem, like this:
Texting with plain text or content could be misunderstood through digital communication.
We do not know the other side people emotions, therefore, Emoji could help elucidate the meaning of plain messages.
3. Boost Customer Happiness
Research shows that subject matter experts who use emoticons are perceived as more “friendly and competent” than those who don’t.
Unless your business inherently connotes seriousness, like wealth management or funeral services etc, your Emojis will let people feel that you’re friendly. Other questions about emoji?
Let us know in the comments!
Airbnb is an online marketplace which lets public rent out their places for guests.
The latest statistics show that Airbnb users and hosts constantly increase. Last updated 3rd of July 2017, the number of users reached 150 million and 640,000 hosts.
Why is Airbnb successful?
There are 3 Digital Marketing lessons that we can learn from Airbnb and see how online marketing has transformed the hospitality industry?
- Website Best User Experience
That's very important if had a user-friendly website.
When people step onto Airbnb's site, they are instantly greeted by a safe a welcoming vibe.
After type the place that you wanna go, it will show few types of the filter, such as price range pain points, live updating listing etc.
This helps the user quickly get an idea of the range of prices available for their search without having to dig into a hundred listing to gather this information.
Airbnb know what we want to see!
Plenty of images on the site and presented well and also clear of information. Like the number of bedrooms, facilities, kitchen, wifi, the proximity of local amenities etc.
The key processes of searching, viewing and making sense of results, and finding information on rentals is as good as any site I can think of, and better than most.
- Social Media Content Inspiration
Airbnb is not doing posting, but create Creative. There's plenty worth shouting about within Airbnb's community-led approach.
The following are some of the best examples:
Fans need insights and story. Airbnb social media are not hard-selling but share valuable guest experiences.
- Well Played in Paid Advertising
Yes. Airbnb knows that paid ads and has gained much of their market share through Google Pay per Click.
Specific keywords, such as Homestay in UK/KL/JAPAN etc, accommodation in x country, Homestay near me etc.
The Google advertising is effective when based upon solid search behavioral research.
Now, let us know what you have in mind for your next!
Looking to get started with Digital Marketing or Google Ads? Let's contact us at 📞012-334 3029 (YY Lee)
It's a big deal to choosing a domain name, it just important like you are choosing your company name.
Your domain name is a key element of your website, it's your "first impression". You have to ensure to get the RIGHT and SUITABLE name, especially if the website will be serving a commercial purpose.
So, how to choose a PERFECT domain name?
- Keep It Concise
Shorter is better.
According to research from Gaebler.com, the top-5 websites have approximately only had 6 characters in their domain name.
The easier to say, type, remember and share are always get the best results.
- Prevent to use hyphens and numbers
Yes. We know you have your own lucky number, but please do not place it into your domain.
Hyphens and numbers always make things more difficult.
For an example:
"Have you ever visit Goo-gle2.com?"
Hmmm... It's not smooth at all.
- Using Keywords
Everyone know keywords can help improve your SEO if you tread it carefully.
So, please add some useful or broad keywords and put it at the beginning of your domain. That is one of the reasons to make you have a higher ranking.
You may contact us to find the KEYWORDS!
- Make it intuitive
"Oh, yea! I think Zoewebs.com is probably doing the website, maybe?"
Yes! A good domain name can give people a signal of what a website or your company will be about.
If you are interested to search for an available domain name, we’re here!
Call us at 012-334 3029(YY LEE) for more information.
Yes, you should invest SEO for your business!
You don't have many bucks to spend in marketing on your business?
That's the main reason why you should invest a little bit budget in doing SEO. Let the Google Ranking working for you 24 hours a day.
SEO will certainly improve a website's performance and searchability.
There 6 important reasons why your business need SEO to take your brand to the next level!
- SEO price is Reasonable
You can't do SEO without money, but compare with other platform or marketing tools, the price is reasonable or we can say is relatively cheap in the grand scheme of things.
Our SEO Services can be customized according to customer SEO requirementsYou only have to pay 1 shot off of the amount, no matter how many netizens click it, your website will always on the first page.
- Increase engagement, website traffic, and conversion
People can find you quickly and easily because your website is on the first page, it's putting them one step closer to a transaction.
Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s message on a local level.
- Better Experience
SEO + UX( User Experience) = Good ranking
Do you know Google loves those websites which have a better user experience?
Everyone wants better organic rankings and maximum search. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.
- Have unlimited and quality click
SEO doesn't require for per click charges, but unlimited clicks in your website, on your keywords can be made.
Since you aren't paying for the position, Organic Search Engine Rankings have greater credibility. Some users will never click a paid result. SEO efforts are put for the long term.
- Your Website Doesn't resign
Yes, your website in Google first page is your own best internet marketing team that runs for 24 hours a day, 7 days a week.
Compared to traditional marketing, internet marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime pay for your staff.
- Your competitors are doing it
SEO is the key strategy in your lead generation.
Unless you think that your business is truly unique and don't have competitors, else you probably have to do SEO to fight with thousands or more of competitors in the market trying to eat from the same pizza as you.
If you are interested to get on the first page of Google in organize way, we’re here!
Call us at 012-334 3029(YY LEE) for more information.
There are 2 type of Youtube ads. One is you can skip the ads after 4 seconds; another one is "FORCE" ads which are you can not skip.
So, we often recevied one question from our great customer:" If I skip the ad on Youtube before it ends, does we still pay Youtube for it?"
So that the firsrt 5 seconds "Skip" button means that advertisers have to create more engaging stories that not only grab their audience's attention, but hold it, too.
1. Improve brand awaress
You got the 5 seconds to promote your brands in without paying any ads fee.
If you got your brand in front of your audience, before they skipped, there is data that supports that many YouTube viewers would simply search the brand later and arrive as organic visitors on your website.
The best part is that even as viewers skip your in-stream video ad you can get your brand name out there for free.
2. To know target audience
Data show, 65% of people skip online video ads. Why?
Most of the reason is because you TARGETING THE WRONG audience.
You have to admit that, Not everyone like your products or services. So that, you have to find a Google agency like us to reach your RIGHT target customer.
3. Force you to create more attractive story or create Bumper
Most of the people skip your ads, maybe it's because of your ads is SUPER-BORING.
Yes. You only have 6 seconds to engage with your viewer, so use your time wisely. Don’t try to fit in too many details; hammer home a simple, actionable message.
Only tell the viewer what they need and want to know.
Many successful bumper ad campaigns have been made of a series of vignettes, with a common element stringing them together.
Below is the very good example for THE BEST Super short ads on YouTube.
People skipped your ads and you thought you get nothing? Definitely No.
Retargeting is the practice of showing ad content to users who are already familiar with your brand or have taken a set action on or offline.
When you remarket to audience on YouTube, you run an ad only to those users, remind them of your offerings, and try to get them back. You might even give them a discount or coupon.
Thanks for reading! Let me know or call us at 012-334 3029 (YY LEE) if you are interested in Youtube ads.
Did you realilze you made a terrible online markeitng mistake everyday ?
These mistakes may cost money, discredit or even missed an important opportunity.
As we know, online marketing is not an easy task, especially when you're trunning your own business, you got managing your stuff, sales, branding, and everthing all at once.
But don't worry. It's not too late for you to prevent mistakes.
Here's are the 5 things and actionable tips that you need to aviod at all costs.
- 1. A website without "call to action" (CTAs)
It's a serious mistake. After spending a lot of money and effort putting up a website and promoting it and getting visitors to it, but at the end, the visitor "lost" on your website.
If your website has such a call to action, it might email subscribe, request a quotation or consultation, download a file, special discount or product demo, it gives you a pat on the back.
Want someone to buy or product or collect leads? You'll need strong calls to action on your website!
- 2. Website not mobile friendly
Having a website isn't enough. Your website needs to be a responsive layout, specially optimized for mobile devices.
This is because everyone has a phone on hand. Bad mobile experiences will turn your potential customers away from your business.
No matter how much you spent on the Google ads, people will just go away if the website isn’t optimized for mobile users.
- 3. Targeting everyone
Don't greedy! Targeting everyone and anyone is also an inefficient way to spend money.
Some of the entrepreneur trying to target any user with internet access. But you know, it's impossible to targeting everyone.
You have to narrow your target market. When referring to the “right” visitors, it is not referring to only demographic parameters. You should be marketing to a niche, not a demographic.
You’ll get more relevant leads this way.
- 4. Don't have a proper marketing plan
Hey, How much are you planning to spend on internet marketing? What the strategies that you wanna apply? What kind of return are you expecting?
Do not just blindly invest money in digital marketing without measuring the ROI or even the plan.
This is because you won't know how successful your strategy was. If you are not confident in calculating the return on your investment, please look for a reputable agency like us to help you figure out a proper plan to save your monthly ads expenses to get the best result.
- 5. Ignoring using SEO /Google search Ads
SEO basics are just as important in 2018 as they always have been!
You have a presentable website, excellent content, fantastic photos inside etc...
But one question: If netizen is not able to find you in Search Engine, how you get the business?
Our job is to make sure that your website contains keywords and phrases that people are searching for.
How will you solve these mistakes that your company is making? Please kindly contact us at 012-334 3029 (YY LEE) for the solution.