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Bring Quality Traffic to Your Website that Converts
Google Ads is the paid online advertising program offered by Google. They appear on Google searchresults or other websites through the Display Network and Google’s AdSense program.
There are 3.5 billion searches performed on Google per day, and Google Ads have been included in most search result pages.
There are two main types of Google Ads: Search and Display Ads. Search and display advertising can both help you find customers and grow your business, but they work differently. Let’s read further to get a clearer idea.
Based on data from Search Engine Market Share in Malaysia dated April 2021, 98.32% of internet users in Malaysia choose Google as their primary search engine. So, your website needs to appear in the first few of the search results. As Google Partner and certified Google Ads agent, we can help you to achieve this!
Search Ads are mainly in text forms that appear above or below the organic search results. Search adis on a pay-per-click (PPC) basis, in which advertisers will only be subjected to pay each time theirads are clicked. Through Google Search Ads, we can help you reach your prospects who are actively searching forproducts and services similar to your business.
Google Display is commonly known as the “pop-up” advertisement when browsing through websites. It allows your ads to appear on over 2 million websites and in over 650,000 apps. Google Display Ads can be in text, image, video, or rich media format and can be targeted differently.
With YouTube ads, advertisers can reach potential customers when they watch or search for videoson YouTube. Same as Google Ads, you only need to pay when people show interest in your ads- to watch at least30 seconds or click on your TrueView ad. TrueView is a YouTube video ad format, either in-stream orthrough video discovery.
YouTube is the 2ndbiggest search engine in the world, with over 30 million visitors per day. It is thus an excellent marketing tool to increase awareness and promote your brand. Besides YouTube Ads, we do also offer video creating services.
Comparison between Search, Display and YouTube
Advertisers bid for their ads to show up in response to the words or phrases people search for.
Show up while people are visiting sites across the Google Display Network.
Show up to potential customers when they are searching for or watching videos on YouTube.
Why this channel
Show up to potential customers who are actively looking for products and services similar to your business
Help advertisers to reach a larger or completely new audience
Where it shows
Normally has higher conversion due to higher intention rate.
Place your ads to most likely attract an audience with high conversion potential.
|Target audience||Advertisers bid for their ads to show up in response to the words or phrases people search for.||Show up while people are visiting sites across the Google Display Network.||Show up to potential customers when they are searching for or watching videos on YouTube.|
|Why this channel||Show up to potential customers who are actively looking for products and services similar to your business||Help advertisers to reach a larger or completely new audience||
|Where it shows||
|Cost||Higher CPC||Medium||Lowest CPC/CPV|
|Result||Normally has higher conversion due to higher intention rate.||
||Place your ads to most likely attract an audience with high conversion potential.|
A highly performing ad must in line with a relevant and high-quality website. Our ad expert will first audit the website, insert relevant keywords and improve call-to-action accordingly.
We will study and develop the best keyword bidding strategy to ensure the ads are highly competitive. Also, search terms and audience research will be done beforehand based on the valuable data available on Google.
Google account or new campaign will be set up completely, including ads campaign media
(Google Search, Display, or YouTube), target location, at least two ad groups, budget, and more.
We will create ads with attractive headlines and copy with the placement of high-quality keywords. Also, suitable ad extensions and callouts will be included as well to improve the click-through rate.
Google Analytic account will be created from our end and linked to the website for a comprehensive data analysis. To better track the performance of the ads, Google Analytic will be linked to Google ads as well.
From RM 5,000 / month
Regional services like state or few specific states
From RM 10,000 / month
eCommerce, brand owner, manufacturer
From RM 20,000 / month
eCommerce, multinational company, brand owner
From RM 1,000 / month
Please discuss with our salesconsultant
Please discuss with our sales consultant
*Price includes: ad spend, admin fee & digital tax
Optimization will be done regularly but in compliance with Google machine learning. Optimization efforts including keywords, ad copy, target audience, to name a few.
Conversion tracking and optimization
We ensure every valuable conversion, like contact form filling and phone calls will be tracked by setting up conversion codes and insert to the website backend.
Optimizations will be done based on the performance analysis, such as high-quality keyword selection, bidding price adjustment, and ad copy optimization.
We provide a complete and transparent monthly report comprising all important metrics for our customers to keep track of the ads performance.