Website Design

GOOGLE ADS

Bring Quality Traffic to Your Website that Converts

What Is Google Ads?

Google Ads is the paid online advertising program offered by Google. They appear on Google searchresults or other websites through the Display Network and Google’s AdSense program.

There are 3.5 billion searches performed on Google per day, and Google Ads have been included in most search result pages. 

There are two main types of Google Ads: Search and Display Ads. Search and display advertising can both help you find customers and grow your business, but they work differently. Let’s read further to get a clearer idea.

Why is Google Ads Important for Your Business?

Based on data from Search Engine Market Share in Malaysia dated April 2021, 98.32% of internet users in Malaysia choose Google as their primary search engine. So, your website needs to appear in the first few of the search results. As Google Partner and certified Google Ads agent, we can help you to achieve this!

Double your conversion rate

We prioritize traffic quality over quantity. To achieve a high conversion rate (convert traffic into customers), your ads’ landing page and copy must be engaging, informative, and relevant. We can help you filter out non-relevant traffic and thus increase your conversion rate.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

Stay competitive

Google Ads is one of the most effective Search Engine Marketing (SEM) tactics. We help your business to stay competitive by creating effective Google Ads that convert.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

Targeting Function for Effective Outcomes

Google Ads offers advanced targeting functions. This enables the ads to reach the right audience with specific interests and from different locations worldwide. A wide range of targeting options include keywords, ad location, demography (age, location, and language), devices, and more.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

Faster result compared to SEO

Albeit many marketers started to value the importance of Search Engine Optimization (SEO) now, but it requires hectic efforts and long duration to see a result. Google Ads is the best alternative with great outcomes, which takes only a few days or even shorter to appear on search results.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

Complete Control Over Your Budget

Google Ads allows you to advertise according to your budget. We will help adjust the amount you wish to spend on each ad per day or month. Also, the pay-per-click (PPC) basis of Google Ads means you will only need to pay when someone clicks your ads.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

High Transparency to Measure your Success

Everything is trackable on Google Ads. It provides us valuable data comprising the amount spent, the conversion rates, frequency of the ads displayed, click-through rate, to name a few. With such data, we can optimize your campaign and ads and help you boost the return on your investment.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

What Is Google Search Ads?

Search Ads are mainly in text forms that appear above or below the organic search results. Search adis on a pay-per-click (PPC) basis, in which advertisers will only be subjected to pay each time theirads are clicked. Through Google Search Ads, we can help you reach your prospects who are actively searching forproducts and services similar to your business.

What Is Google Display?

Google Display is commonly known as the “pop-up” advertisement when browsing through websites. It allows your ads to appear on over 2 million websites and in over 650,000 apps. Google Display Ads can be in text, image, video, or rich media format and can be targeted differently.

TEXT

We can help you create text ads with easily edited messaging to reach the people who are browsing websites or using apps. Google Display will display your ads in a combination of a headline with two lines of description and a URL.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

GOOGLE MAIL

Gmail ads are interactive ads that help you connect with potential customers in a more personal way. Google Display will show your ad in Gmail for the readers to save, forward, and expand it in their mailbox.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

BANNER

Your Google Display ads can be shown in banner form, with images or rich media like videos and audio. We can customize your preferred layouts, interactive elements, animations, and so forth.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

APP

Display Network offers the option to create your advertising campaign that targeting specific mobile app categories. We can track your ad performance in the mobile app.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

What Is YouTube Ads?

With YouTube ads, advertisers can reach potential customers when they watch or search for videoson YouTube. Same as Google Ads, you only need to pay when people show interest in your ads- to watch at least30 seconds or click on your TrueView ad. TrueView is a YouTube video ad format, either in-stream orthrough video discovery.

Extensive Benefits of Youtube Ads

YouTube is the 2ndbiggest search engine in the world, with over 30 million visitors per day. It is thus an excellent marketing tool to increase awareness and promote your brand. Besides YouTube Ads, we do also offer video creating services.

Promote your good work

We can help promote your good content by advertising on YouTube. This is especially important for content creators who wish to reach more audiences in growing their Youtube channels.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

Pay-per-click basis

Instead of paying a huge amount at once to secure a 30-seconds ad on TV, you will only have to pay when your YouTube ad is being clicked or viewed for at least 30 seconds.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

Affordability

Do you believe a YouTube ad can be as low as RM 0.20? In fact, a YouTube Ad will only cost you less than a ringgit per video view.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

Connect with your audience

YouTube Ads can help you connect with potential customers uniquely and memorably. Creative and high-quality video content can stimulate different kinds of emotions that written words cannot do so.

Up to 2.8 billion active Facebook users in the globe and 81% of total population of Malaysia are using Facebook actively every month.

Comparison between Search, Display and YouTube

Which One Should You Choose?

SEARCH

DISPLAY

YOUTUBE

Target audience

Advertisers bid for their ads to show up in response to the words or phrases people search for.

Show up while people are visiting sites across the Google Display Network.

Show up to potential customers when they are searching for or watching videos on YouTube.

Why this channel

Show up to potential customers who are actively looking for products and services similar to your business

Help advertisers to reach a larger or completely new audience

  • Extend your brand reach further
  • Allows you to target your ads on specific channels and videos

Where it shows

  • Search ads appear above or below the organic search results.
  • They are denoted with an “Ad” label in front of the headlines.
  • Appear on the Google Display Network.
  • Including over 2 million websites and in over 650,000 apps.
  • Video ad content must be hosted on YouTube.
  • It can appear across other websites or apps which run on Google video partners.

Ads format

  • Usually made up of text.
  • Consist of a headline, descriptive text, and a URL.
  • More creative options
  • Different formats and sizes, images, and other rich media
  • Mostly in video forms
  • Comprising skippable video ads, non-skippable video ads, bumper ads
  • Overlay ads (Image or text appear on the lower 20% portion of a video.)

Cost

Higher CPC

Medium

Lowest CPC/CPV

Result

Normally has higher conversion due to higher intention rate.

  • Can reach a high volume of impression
  • Suitable for branding awareness.

Place your ads to most likely attract an audience with high conversion potential.

SEARCH DISPLAY YOUTUBE
Target audience Advertisers bid for their ads to show up in response to the words or phrases people search for. Show up while people are visiting sites across the Google Display Network. Show up to potential customers when they are searching for or watching videos on YouTube.
Why this channel Show up to potential customers who are actively looking for products and services similar to your business Help advertisers to reach a larger or completely new audience
  • Extend your brand reach further
  • Allows you to target your ads on specific channels and videos
Where it shows
  • Search ads appear above or below the organic search results.
  • They are denoted with an “Ad” label in front of the headlines.
  • Appear on the Google Display Network.
  • Including over 2 million websites and in over 650,000 apps.
  • Video ad content must be hosted on YouTube.
  • It can appear across other websites or apps which run on Google video partners.
Ads format
  • Usually made up of text.
  • Consist of a headline, descriptive text, and a URL.
  • More creative options
  • Different formats and sizes, images, and other rich media
  • Mostly in video forms
  • Comprising skippable video ads, non-skippable video ads, bumper ads
  • Overlay ads (Image or text appear on the lower 20% portion of a video.)
Cost Higher CPC Medium Lowest CPC/CPV
Result Normally has higher conversion due to higher intention rate.
  • Can reach a high volume of impression
  • Suitable for branding awareness.
Place your ads to most likely attract an audience with high conversion potential.

Our Competitive Pricing

One time setup fee: RM1500

Website audit

A highly performing ad must in line with a relevant and high-quality website. Our ad expert will first audit the website, insert relevant keywords and improve call-to-action accordingly.

Keyword/Audience research

We will study and develop the best keyword bidding strategy to ensure the ads are highly competitive. Also, search terms and audience research will be done beforehand based on the valuable data available on Google.

Account / Campaign setup

Google account or new campaign will be set up completely, including ads campaign media

(Google Search, Display, or YouTube), target location, at least two ad groups, budget, and more.

Ad creation and copywriting

We will create ads with attractive headlines and copy with the placement of high-quality keywords. Also, suitable ad extensions and callouts will be included as well to improve the click-through rate.

Google Analytics setup

Google Analytic account will be created from our end and linked to the website for a comprehensive data analysis. To better track the performance of the ads, Google Analytic will be linked to Google ads as well.

Monthly Fee (per channel)

LOCAL

From RM 2,200 / month
Suitable for
Promote to local people in a town or city
Example
Retail, plumber, service center

REGION

From RM 5,000 / month

Suitable for

Regional services like state or few specific states

Example
Regional office, consultant

NATIONAL

From RM 10,000 / month

Suitable for
Cover the whole nation

Example

eCommerce, brand owner, manufacturer

INTERNATIONAL

From RM 20,000 / month

Suitable for
Cover few countries

Example

eCommerce, multinational company, brand owner

CUSTOM

From RM 1,000 / month

Suitable for

Please discuss with our salesconsultant

Example

Please discuss with our sales consultant

*Price includes: ad spend, admin fee & digital tax

Testimonial

Anachem Service Sdn Bhd

Anachem Service Sdn Bhd has a website created by YY Lee of Zoewebs for the past six years. Without fail, we are getting a few inquiries monthly ever since. The website created by Zoewebs is of good quality and attracts attention from people looking for the type of services offered by our company

Kee Leng Hong
Kee Leng Hong

Depocard

I was very impressed with the website design and work done by Zoewebs for my website. Recently my website received a good traffic after the SEO advice from Zoewebs. Besides, my website is fast and smooth to access and respond since day 1. My website had been hacked once last year and I appreciate the fast response from Zoewebs as it was recovered in a very short period. I am happy to deal with Zoewebs that is so responsive to the customer’s needs and delivers result in a timely manner. I will certainly to continue my business with Zoewebs!

William Chan
William Chan

Kianpg

Our company engaged Zoewebs to create our company website then follow by online marketing. Many of our customers said that our new website created by Zoewebs is very beautiful. After the online marketing run by Zoewebs, we received a lot of positive
response. We are very happy and can say that the solution provided by Zoewebs is effective and worth of investment.

Esther Lee
Esther Lee

Alpha Greeno Malaysia

The company is quite professional and patient in meeting the specific requirements of customer. Good service & highly recommended.

Alpha Greeno Malaysia

Eng Hai

For all the web designers that I know, YY Lee (Zoewebs) is the one I trust most and recommend. He is very dedicated and serious about his job.

Eng Hai
Eng Hai

Gpharmacys

My name is Francis Tan Peng Lam and I am a U. S. graduated pharmacist who currently own a retail pharmacy in Prai, Butterworth. As a traditional retail shop , I can only serve customers around Prai . Luckily I follow the advise of Mr. Lee from Zoewebs to set up my online store. I also follow his advise of online advertisement and online marketing. Now, I received business from all over Malaysia even from oversea. My business has grown 15% ! Thanks to Zoewebs and I will definitely recommend Zoewebs to my friends and to those who want to run their business online.

Francis Tan
Francis Tan

Monthly services including:

Campaign management

Campaign management

Optimization will be done regularly but in compliance with Google machine learning. Optimization efforts including keywords, ad copy, target audience, to name a few.

Conversion tracking and optimization

Conversion tracking and optimization

We ensure every valuable conversion, like contact form filling and phone calls will be tracked by setting up conversion codes and insert to the website backend.

Optimizations will be done based on the performance analysis, such as high-quality keyword selection, bidding price adjustment, and ad copy optimization.

Monthly report

Monthly report

We provide a complete and transparent monthly report comprising all important metrics for our customers to keep track of the ads performance.

Zoewebs Logo

CONTACT US NOW

Contact Zoewebs to find out how our service can help your business succeed
No.12B, Jln Perai Jaya 2, Bandar Perai Jaya, 13600 Perai, Penang.
+6014-627 8619 | +6010-667 6839 (Sheyin) | sheyin@zoewebs.com