Have you been wondering, is website design really that important for your business?
We all knew that website is no more an option but a MUST for all types of businesses now. Do keep in mind, a good website needs to be compromised with a creative design too. But what are the must-have for a good website design?
What is Website Design?
Does Your Website Fulfill These Requirements?
First Impression Matters
“Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.”
Above is a fun fact based on statistics. Website visitors judge within SECONDS. How to grab your user’s attention at first glance so that they will stay and do further research on your business? The answer would be a creative, updated as well as an appealing website.
If your website is plain or outdated, your audience will have a negative impression of your business. Thus, this will cause you to miss out leads as visitors will leave your site and turn to your competitors.
Website Design impacts how others PERCEIVE your brand.
Not Just Attention-Grabbing!
A well-designed website is far more beneficial than solely eye-catching. You should design your website that could help in BUILDING YOUR BRAND as well.
If your company/ business has a unique logo and representative color, you have to integrate all these elements into your website. For instance, this will eliminate confusion and make people remember your brand.
Conclude a little, you should make sure your website design can improve brand recognition that sets you apart from your competitors.
Can you spot the difference between plain website and a well-designed website?
Provide the BEST User Experience
Another distinctive feature of a good website design is the ability to help the audience navigate the site easily.
Try to stand in your audience’s shoes. Their goal while visiting your website is to immediately find the information they wish to know. In this, your website should be more user-friendly, so they will not get lost at your site.
A Digital Marketing Agency, LSEO stated that any well-designed website should be able to navigate their visitors well. Also, your great content published on the website might be wasted if the navigation is bad, as the visitors will never know.
Try to do better with your website design, so that your audience has the best user experience. As a result, they are more likely to engage with you and take the desired action. Ultimately, more conversions is not a dream anymore!
Aside from the points above, website designers should utilize the website visible areas for important details which can improve search engine optimization (SEO).
This works well when you are cleverly incorporate your targeted keywords that related to your business in the HTML text. This results in higher search engine placement when search engines such as Google crawl into your website.
This could help your website becomes more searchable and visible to others.
Website design is too important to be taken lightly. Thus, a well-designed website has to be able to help your business gaining a good impression, build own branding, and aid in your website’s SEO.
Most importantly, a good web design must be user-friendly to nurture leads and get more conversions for your business. Do make sure your website is having these 4 must-have so that you can have a profitable and thriving business.