Why and when you need a website redesign?
Your website represents your business and the first impression of your potential customers. According to research, 75% of people will judge the quality of your brand based on their experience on your website.
In this ever-changing online world, it’s nothing will last forever. Therefore, clinging to an old website because it worked in the past isn’t a wise strategy for promoting your business.
A bad and outdated design would impact all aspects of your online marketing from its search engines to how many conversions you’re getting. If you are experiencing the following 5 signs with your website, then it’s most likely needs a website redesign.
1. Your site takes a long time to load
It’s important to make sure that your website is optimised to load within three seconds as after that time period users become disinterested and navigate away from your website.
According to surveys done by Akamai and Gomez.com, nearly half of all users tend to leaving a site that isn’t loaded within 3 seconds. Worse still, Google has announced that page speed is a ranking factor on mobile. So, you may run the risk of losing high ranking if your site’s mobile version loads slowly.
2. Your website is not mobile-friendly
Nowadays, most of your visitors are accessing your website from a tablet or smartphone, and you just can’t afford to ignore them. If your website isn’t mobile-friendly or mobile responsive, you will lose many potential customers.
Your website analytics can show you the percentage of visitors that come from mobile devices. If the percentage is large, then you should do priority improvement for your mobile site. If not, it might due to your website is not responsive for mobile users.
Go for a website redesign to avoid losing more leads!
3. Your competitors have redesigned their website
There is another way to decide whether your site needs a website redesign, which is to compare with your competitors.
If they’ve redesigned their site and modern than yous, then you should consider to revamp your website to something more current. This shows to customer that you are not only keeping up with the trends in website, but in industry as well.
4.Your brand, products or service have changed.
The most basic reason for a website redesign is your business has outgrown the website. Your potential customers visit your website to understand the products or service you provided. So, having information that is still relevant to your business is very important. A redesign will ensure that your new brand, product, or service is highlighted properly.
5. Your website looks like a THROWBACK to 90s
If your website that looks like it hasn’t been touched since 1990s, then you will find yourself left behind whether in market or ranking. The markets nowadays are incredibly competitive, the modern layout and design will attract visitors attention and leave a good impression for them.
Still not sure if you need a website redesign? Let us have a look and we will provide professional solutions for you. We are professional Penang Web Design company. Call us at 012-334 3029 (YY LEE) for free consultation.