Did you know that 93% of all online experiences start with search engine? How SEO ranking affects your business?
It’s vital to optimize your site to improve SEO ranking, because people are conducting searches every day. A high search engine position ranking will drive traffic to your website and generate more leads to your business.
On this blog, we will suggest you 5 ways to improve your search engine ranking.
1. Publish Relevant Content
Quality content is the main driver of your site’s SEO rankings. Create quality content for your intended users will improve your website authority and relevance, as well as increase site traffic.
Think about how your reader might search for a specific page, then identify and target for the keyword phrase for each page (with phrases like “website design in Penang,” “Penang Web Design” or “Penang Digital Marketing”). Repeat those phrases once or twice throughout the page for opening and closing paragraphs, and two to four more times throughout the remaining content.
2. Metadata to Boost SEO Ranking
When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
- Title Metadata
Title metadata is the most important data on the webpage and appears at the top of the browser window.
- Description Metadata
Description metadata is a textual description of the webpage used by the search engine in the search result. Considering it as your site’s window display, write a concise and appealing description that can persuade readers to visit your page.
- Keyword Metadata
Keyword metadata includes the main search phrases that are linked to your content or webpage, and should include a variety of related keywords to enable better search results, ideally around 6-8 phrases with 1-4 words each.
3. Optimizing Page Reload Speed
Page load speed refers to the time a visitor must wait until your web page is completely loaded. You should make sure that there’s as minimal lag as possible for visitor click through your website. Google includes page speed in their search ranking algorithms because it’s essential to the user experience (UX). It’s helpful if you use a tool like Google PageSpeed Insights to track how fast or slow your site loads for users.
4. Have A Link-worthy Site
While you focus on creating relevant links within the text, there is one thing you must remember is “click here” has no search engine value beyond the attached URL. Instead of having “click here” links, whereas “Zoeweb Penang Web Design Service” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive link by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.
5. Leveraging Social Media Content
Since social media pages are amongst the top results shown by search engines, the posts are the most interactive ways to engage users with your brand. Therefore, content from social media platforms such as Facebook, Twitter, and LinkedIn fetches huge traction on search engine results page. You can collect and curate a selection of good quality content and post it on the social media pages to drive a successful content marketing campaign.
If you are still unsure about how to improve your website SEO ranking, let us help you! We are a Penang web design / Penang digital marketing company! Contact 6012-334 3029 (YY LEE) for free consultation!