Are you a person who loves to use Emojis? Whether you like it or not, Emojis is a trend and it is one of the powers of a visual in a word or text to have a widespread impact on business, especially for online content. There have 3 reasons to share WHY emojis is important from a marketing perspective:
1. It is a GLOBAL language
English as an international language may be coming to an end. Now, there are more than 3.2 billion people use the Internet and three-quarters of them through smartphones equipped with emojis. Emojis quickly caught on around the world, and it’s estimated more than 6 billion emojis are sent on Facebook messenger every day. Some companies have been able to adopt specific emojis to represent their brand. For example, a makeup company has its own lipstick, powder etc; pizza has a slice of pizza emoji. International fast food company- McDonald’s there have done a “Emojinal” campaign in February 2016, and it attracts so much of the younger generations to participate. That’s interesting!
2. Prevent Misunderstanding Plain Text Messages
Yes. Most people will face a problem, like this： 
Texting with plain text or content could be misunderstood through digital communication. We do not know the other side of people’s emotions, therefore, Emoji could help elucidate the meaning of plain messages.
3. Boost Customer Happiness
Research shows that subject matter experts who use emoticons are perceived as more “friendly and competent” than those who don’t.
Unless your business inherently connotes seriousness, like wealth management or funeral services etc, your Emojis will let people feel that you’re friendly.
Other questions about emoji? Let us know in the comments or connect with us for more marketing tips!
