Why Google Ads Can Benefit Your Company

Do you know the world’s largest search engine?

That’s right, it’s GOOGLE.

As a Google Partner, we are responsible to tell you why your business can benefit from Google Ads. Here are the top 5 reasons why you should use Google ads even if you’re a small business owner.

1. Result faster than SEO

To be honest, Google agency like us, generally we have to take 4 to 6 months before you notice any results. Obviously, SEO results grow over time. For Google ads, just providing your Ad Rank in Google Ads, as a combination of ad copy, landing page quality and ad bid is good enough, and your website will be in the first page of search results.

2. Huge number of searches

Google handles more than 3.5 billion searches every day or 40,000 searches per second as of 2017. That’s 1.2 trillion searches worldwide per year!

3. Very targeted

Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:
Location Targeting– target specific geographic locations.

Mobile Targeting– campaigns allows advertisers to target mobile device user

Language Targeting– has over 40 language options for campaign targeting

Time Targeting– allows advertisers to select specific hours during the day for optimal targeting

Auto-Tagging – automatically imports AdWords data into Analytics

4. Transparent result

Google ads is very transparent, and you know exactly what is happening with the ads or how’s your agency charge you. With Google Ads you only pay for each click on your ad, not when it is shown as a search result. This means you only have to pay when there is a possibility of making a conversion on your site.

5. Beat your competitors

What if you’re competitors are also using AdWords? According to Moz, 80% of search results now contain AdWords ad placements. Furthermore, those ad placements are covering as much as 85% of the space above the fold on the results page. The only way to beat them is to join them.

So, what are you waiting for? Call us at 012-334 3029 (YY LEE) for more information. We are Penang Website Design and Penang Digital Marketing Company!

Have you used AdWords before? If so, which features do you think were most effective?

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