Website Design

Landing Page

A Powerful Lead Capture Page Where Visitors Land On

What is Landing Page?

A landing page, sometimes known as a “lead capture page”, is usually a standalone page where a visitor can land on. A landing page is where your visitors will be directed from other traffic sources on the Internet, such as advertisements, social media posts, blog articles, and more.

Compared to a website homepage and other web pages, a landing page serves a more focused purpose which is designed to prompt certain actions or results. It is more straightforward than typical web pages, in which you can display information, make a trade, and encourage your prospects to take desired actions in one place.

There is no need to have just one landing page at a time. In fact, marketing experts like us would suggest you maintain multiple landing pages targeted toward segmented customer populations or different marketing goals.

Our Portfolio

With over 14 years of experience in this field, Zoewebs has designed hundreds of fascinating landing pages that are able to convert traffics into valuable customers.

Based in Penang, Malaysia, but we serve INTERNATIONALLY. Our happy clients are of local and renowned global brands, businesses, and organizations. 

Different Types of Landing Pages

A powerful landing page that aligns with your marketing goal will do its job by generating leads or sales. The breakdown of the different types of landing pages below will give you an idea of which one to choose for your marketing campaign:

Squeeze

Lead Generation

Sales Page

Definition

Short and basic landing pages that consist of headlines, minimal content, and a clear call-to-action

  • Also known as a lead capture page or an opt-in page
  • More versatile than a squeeze page and often used in the middle of the sales funnel
  • Also known as long-form landing page
  • The creation of the page is more complicated that requires  well-planned design and copies

Purpose

  • Aim to squeeze information out of the visitors
  • Collect basic personal data such as name and email address
  • Collect lead information, typically personal data like name, email address, and phone number
  • Users often receive offers in exchange for submitting their personal information

 

  • Convince people to purchase a product or service
  • Target people who are at the bottom of the sales funnel

When to use

  • E-book downloading
  • Email list sign-up
  • Offer straight forward item
  • Membership sign-up for getting a discount
  • Product free trial
  • Offer something that need further explanation
  • Offer product/ service to the visitors
  • Selling

Different Types of Landing Pages

A powerful landing page that aligns with your marketing goal will do its job by generating leads or sales. The breakdown of the different types of landing pages below will give you an idea of which one to choose for your marketing campaign:

Squeeze

Definition

Short and basic landing pages that consist of headlines, minimal content, and a clear call-to-action

Purpose

  • Aim to squeeze information out of the visitors
  • Collect basic personal data such as name and email address

When to use

  • E-book downloading
  • Email list sign-up

Lead Generation

Definition

  • Also known as a lead capture page or an opt-in page
  • More versatile than a squeeze page and often used in the middle of the sales funnel

Purpose

  • Collect lead information, typically personal data like name, email address, and phone number
  • Users often receive offers in exchange for submitting their personal information

When to use

  • Membership sign-up for getting a discount
  • Product free trial

Sales Page

Definition

  • Also known as long-form landing page
  • The creation of the page is more complicated that requires  well-planned design and copies

Purpose

  • Convince people to purchase a product or service
  • Target people who are at the bottom of the sales funnel

When to use

  • Offer product/ service to the visitors
  • Upselling

Benefits of Having a Landing Page

A well-performed landing page is an indispensable part of a digital marketing campaign. A powerful landing page has extensive benefits that only require the least paths to maximize conversions and leads.

More Focused Than Typical Business Website

The most significant distinction between a typical business website and a landing page is the latter accommodates a more specific action. Landing pages are more focused and free of distractions. This is because the content on a landing page has a clear end goal to direct the users to complete the registration process without many paths like a business website.

Can Target Specific Audience

A well-planned landing page can serve as a built-in segmentation tool that allows you to nurture your leads more effectively. Different landing pages could segment your diverse customer base and help you to target a speficic audience through various marketing campaigns.

Persuasive

Great copies and creative design of a landing page can showcase your business’s professionalism and build customer trust. A landing page with purposeful content could guide the audience, keep them interested, and further persuade them to take action before leaving.

BOOST Your Conversion Rate

A powerful landing page can influence a visitor’s decision by displaying all your information and unique selling points in one place. Due to a clearer call-to-action and straightforward navigation, this results in more leads and conversions than a typical website

Display a Complete Flow That Guides

A landing page is a great place to tell your business story to your target audience. From the introduction, unique selling points, testimonials, offers, and call-to-action, you can display a complete flow that guides your prospects throughout the whole purchasing journey.

Our All-in-one Solutions for Your Landing Pages

At Zoewebs, we provide a one-stop solution for your superlative landing page. You can get the most professional advice from us before making a decision. What you need to do is telling us your thoughts and marketing goal. Our responsive team is always here to help!

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Planning

Our experienced team will develop a detailed and comprehensive plan for your landing page after an in-depth communication session to know your specific needs. We always ensure and propose the best solution to help enhance your business performance in line with your marketing goal.

Design

With our professional in-house graphic designer, we promise all our designs are cutting-edge, user-friendly, and eye-catching. Anything can be amended up to three times until the design fulfills your requirements.

Copywriting

Displaying ordinary content means you are always one step behind your competitors! We emphasize the importance of storytelling copies that pulls the visitors down the page and keep them interested throughout the reading process.

Website Development

Our websites and landing pages support an extensive range of Content Management System (CMS) which you can fully self-manage after the development. Also, our web features are SEO-friendly, responsive, and always up to date.

Call-to-action Design

A call-to-action acts as a signpost to motivate your audience to take real steps before leaving. We will design and put up a contact form or sales button so that customers can take action after reading your business story on the landing page.

Testimonial

Anachem Service Sdn Bhd

Anachem Service Sdn Bhd has a website created by YY Lee of Zoewebs for the past six years. Without fail, we are getting a few inquiries monthly ever since. The website created by Zoewebs is of good quality and attracts attention from people looking for the type of services offered by our company

Kee Leng Hong
Kee Leng Hong

Depocard

I was very impressed with the website design and work done by Zoewebs for my website. Recently my website received a good traffic after the SEO advice from Zoewebs. Besides, my website is fast and smooth to access and respond since day 1. My website had been hacked once last year and I appreciate the fast response from Zoewebs as it was recovered in a very short period. I am happy to deal with Zoewebs that is so responsive to the customer’s needs and delivers result in a timely manner. I will certainly to continue my business with Zoewebs!

William Chan
William Chan

Kianpg

Our company engaged Zoewebs to create our company website then follow by online marketing. Many of our customers said that our new website created by Zoewebs is very beautiful. After the online marketing run by Zoewebs, we received a lot of positive
response. We are very happy and can say that the solution provided by Zoewebs is effective and worth of investment.

Esther Lee
Esther Lee

Alpha Greeno Malaysia

The company is quite professional and patient in meeting the specific requirements of customer. Good service & highly recommended.

Alpha Greeno Malaysia

Eng Hai

For all the web designers that I know, YY Lee (Zoewebs) is the one I trust most and recommend. He is very dedicated and serious about his job.

Eng Hai
Eng Hai

Gpharmacys

My name is Francis Tan Peng Lam and I am a U. S. graduated pharmacist who currently own a retail pharmacy in Prai, Butterworth. As a traditional retail shop , I can only serve customers around Prai . Luckily I follow the advise of Mr. Lee from Zoewebs to set up my online store. I also follow his advise of online advertisement and online marketing. Now, I received business from all over Malaysia even from oversea. My business has grown 15% ! Thanks to Zoewebs and I will definitely recommend Zoewebs to my friends and to those who want to run their business online.

Francis Tan
Francis Tan

Our Landing Page Packages and Pricing

SQUEEZE PAGE

RM800 / package

  • Content flow:

    1. Headline
    2. Introduction (describe solution)
    3. Product/Service gallery
    4. Call-to-action (form)
    5. Thank you page


  • Package including:

    1. Website and graphic design
    2. Website development
    3. Copywriting

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LEAD / SALES PAGE

RM1,800 / package

  • Content flow:

    1. Headline
    2. Introduction (describe problem)
    3. Market solution and problem
    4. Introduction to your solution
    5. Spec and features
    6. Benefit
    7. Testimonial/Profile
    8. Promotion/offer
    9. Call-to-action (Paypal or contact form)
    10. Thank you page


  • Package including:

    1. Website and graphic design
    2. Website development
    3. Copywriting

Zoewebs Logo

CONTACT US NOW

Contact Zoewebs to find out how our service can help your business succeed
No.12B, Jln Perai Jaya 2, Bandar Perai Jaya, 13600 Perai, Penang.
+6014-627 8619 | +6010-667 6839 (Sheyin) | sheyin@zoewebs.com