Website Design

Landing Page

A Powerful Lead Capture Page Where Visitors Land On

What is Landing Page?

A landing page, sometimes known as a “lead capture page”, is usually a standalone page where a visitor can land on. A landing page is where your visitors will be directed from other traffic sources on the Internet, such as advertisements, social media posts, blog articles, and more.

Compared to a website homepage and other web pages, a landing page serves a more focused purpose which is designed to prompt certain actions or results. It is more straightforward than typical web pages, in which you can display information, make a trade, and encourage your prospects to take desired actions in one place.

There is no need to have just one landing page at a time. In fact, marketing experts like us would suggest you maintain multiple landing pages targeted toward segmented customer populations or different marketing goals.

Our Portfolio

With over 14 years of experience in this field, Zoewebs has designed hundreds of fascinating landing pages that are able to convert traffics into valuable customers.

Based in Penang, Malaysia, but we serve INTERNATIONALLY. Our happy clients are of local and renowned global brands, businesses, and organizations. 

Different Types of Landing Pages

A powerful landing page that aligns with your marketing goal will do its job by generating leads or sales. The breakdown of the different types of landing pages below will give you an idea of which one to choose for your marketing campaign:

Squeeze

Lead Generation

Sales Page

Definition

Short and basic landing pages that consist of headlines, minimal content, and a clear call-to-action

  • Also known as a lead capture page or an opt-in page
  • More versatile than a squeeze page and often used in the middle of the sales funnel
  • Also known as long-form landing page
  • The creation of the page is more complicated that requires  well-planned design and copies

Purpose

  • Aim to squeeze information out of the visitors
  • Collect basic personal data such as name and email address
  • Collect lead information, typically personal data like name, email address, and phone number
  • Users often receive offers in exchange for submitting their personal information

 

  • Convince people to purchase a product or service
  • Target people who are at the bottom of the sales funnel

When to use

  • E-book downloading
  • Email list sign-up
  • Offer straight forward item
  • Membership sign-up for getting a discount
  • Product free trial
  • Offer something that need further explanation
  • Offer product/ service to the visitors
  • Selling

Different Types of Landing Pages

A powerful landing page that aligns with your marketing goal will do its job by generating leads or sales. The breakdown of the different types of landing pages below will give you an idea of which one to choose for your marketing campaign:

Squeeze

Definition

Short and basic landing pages that consist of headlines, minimal content, and a clear call-to-action

Purpose

  • Aim to squeeze information out of the visitors
  • Collect basic personal data such as name and email address

When to use

  • E-book downloading
  • Email list sign-up

Lead Generation

Definition

  • Also known as a lead capture page or an opt-in page
  • More versatile than a squeeze page and often used in the middle of the sales funnel

Purpose

  • Collect lead information, typically personal data like name, email address, and phone number
  • Users often receive offers in exchange for submitting their personal information

When to use

  • Membership sign-up for getting a discount
  • Product free trial

Sales Page

Definition

  • Also known as long-form landing page
  • The creation of the page is more complicated that requires  well-planned design and copies

Purpose

  • Convince people to purchase a product or service
  • Target people who are at the bottom of the sales funnel

When to use

  • Offer product/ service to the visitors
  • Upselling