9 Trustful SEO Ranking Factors to Discover

SEO Ranking Factors

In this topic, we are going to share about 9 Trustful SEO RANKING FACTORS. As we have heard, SEO (Search Engine Optimisation) is all about content, backlink, and usability. Other than these, there are still tons of factors to determine the Google ranking at the crucial moment. For your information, Brian Dean, an SEO guru has been doing his research continually and shared every other minor factor aside from the main elements stated in Google. Hence, we’ve concluded some important factors accordingly and this article is a condensed version of the SEO factors, providing a quick reference guide. Please refer to Backlinko for more information.

To begin with, there are nine main factors, each of which can branch into deeper factors.

9 Main Ranking Factors You Might Need To Know!


Factor #1

Domain factor

  • Domain Age
  • Keyword in subdomain 

Many SEOs believe that Google inherently “trusts” older domains. However, it’s still a topic worth discussing when John Mueller, Search Advocate at Google said “domain age helps nothing”. For another domain factor, Moz’s expert panel agrees that having a keyword in the subdomain can help with rankings.


Factor #2


  • Keyword in title tag
  • Content length
  • Duplicate content
  • Image optimization
  • Outbound link quality
  • Grammar and spelling 
  • Mobile usability
  • Broken links
  • Keyword in url
  • User friendly layout
  • Useful content

To begin, the keyword in the title tag is important, such as the keyword in subdomain, and url. It boosts on-page SEO signals and increases the traffic. Then, Content is King. Content occupies almost half of the page in most of the web pages and we must have a quality one. Longer articles can cover a larger range of topics and they are likely to be preferred by the algorithm over shorter, shallow pieces.

Next, grammar and spelling are the minor tips that we should consider as well. Make sure the content is useful, and no duplication. In addition, the page has to be mobile friendly, and the layout is tidy even if we surf using other devices. Lastly, image optimization such as alt text will be showing what the image is about. Last but not least, make sure there’s no broken links on the page!

Site- Level

Factor #3


  • Content provides values and unique insights
  • Contact us page
  • Site architecture
  • Presence of sitemap
  • Site uptime
  • Mobile optimized

Site-level consists of a lot of factors. It’s crucial to enhance the engagement of the users and the website. Firstly, content has to be able to help the users, providing values and insights. When we show our contact details on the contact us page, it will also show the business is genuine and this provides a trust value to our website when we’re always ready to help.

Then, users would take actions and reach out to solve the problems, indicating it’s a good site! Besides, a well-organized site architecture and presence of a sitemap help search engines index all of the site’s pages. A good site has to be always ready, serving 24/7. Downtime from site maintenance will bring negative impacts to the users and rankings. Lastly, mobile optimization is one of the important factors determining a site as Usability is Jack.


Factor #4


  • Numbers of linking root domains
  • Authority of linking domain
  • Linking domain relevancy
  • Backlink age
  • Natural link profile
  • Number of outbound links
  • Quality of linking content

The aforementioned Backlink is Queen blog has clearly explained the importance of backlinks. The higher the number of linking root domains and the authority of linking domains, the better it is. However, we must not spam the links. Linking domain relevancy and the age have to be considered. So, quality and natural link profiles are priorities for the backlink factor.

User Interaction

Factor #5

User interaction

  • Organic CTR for All Keywords
  • Bounce Rate
  • Direct Traffic
  • Repeat Traffic

There are several ways to determine user interaction by Google. In particular, Organic CTR, (Click through rate). It’s the number of clicks a search results received, divided by the number of times it’s viewed on the SERP. Pages with a higher CTR may see a rise in the Search Engine Results Page for that particular keyword. Next, bounce rate (single-page session on your site). Bounce rate isn’t something everyone in SEO agrees on, but it might be a way for Google to employ its customers as quality testers (after all, pages with a high bounce rate aren’t likely to be the best result for that keyword). Direct traffic and repeat traffic are used to determine Google ranking as well.

Special Algorithm

Factor #6

Special Algorithm

  • Geo targeting
  • Local searches

Localization is one of the criteria that Google paid attention to, sites having a local server IP and a country-specific domain name extension are given priority by Google. In addition, Google often places local results above the “normal” organic SERPs for local searches.


Factor #7


  • Branded searches
  • Brand + keyword searches
  • Site has facebook page and likes
  • Brand mentions on top stories
  • Brick and mortar location

People are looking for brands. When people search for your brand on Google, it proves to Google that your site is legitimate. Do consumers look for your brand combined with a specific keyword? 


For instance, McDonald’s french fries.

If this is the case, Google may offer you a boost in rankings when users search for the non-branded version of that keyword, “french fries”. When people search for french fries, McDonald’s french fries is considered. 


A brand having active social media accounts is more likely to be trusted and lastly, office. It’s likely that Google looks for location information to see if a site is a trustable brand.

On-Site Webspam Factors

Factor #8

On-Site Webspam Factors

  • panda penalty (content)
  • Popups or “distracting ads”

After a Panda penalty, sites with low-quality material, notably content farms, become less prominent in search. Popups and distracting advertisements are another indicator of a low-quality website.

Off-Site Webspam Factors

Factor #9

Off-Site Webspam Factors

  • Penguin penalty (link)
  • Selling links

Sites that were hit by Google Penguinare significantly less visible in search. Although, apparently, Penguin now focuses more on filtering out bad links vs. penalizing entire websites. Then, selling links is one of the Black Hat SEO examples. For more on-site and off-site webspam factors, Google penalty, and “hats” of SEO, please read Latest Google Algorithms for Excellent SEO.


In conclusion, there are many ranking factors for your website and every detail counts.


Contact Us

Do you wish to know more ideas/tips about Google Ranking Factors for SEO? Feel free to contact us, Zoewebs where we could provide MORE with detailed, organized, professional advice on it. Let’s discuss how we can work together to reach your goals!

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